The company acquired its items from Guangzhou's wholesale clothing market, which is a central hub to many of the company's garment manufacturers and markets.Īt the time, Shein had no involvement in the design or production of the garments it functioned similarly to a drop shipping firm, which sells items from third-party wholesalers directly to international customers. The website was registered in March 2011, advertising itself as 'a worldwide leading wedding dress company', although it sold general womenswear as well. Shein has insisted that Xu was born in China. The Guardian notes that Xu is depicted in Chinese media coverage as an average student of poor origins. However, other sources indicate that Xu was born in 1984 in Shandong province, and was educated at Qingdao University of Science and Technology. According to The Guardian, some sources have described him as a Chinese-American who graduated from George Washington University (GWU). Information on Xu's educational and career background remains elusive as of 2022, with sources conflicting on details of his biography. Shein, originally named ZZKKO, was founded in China in 2008 by entrepreneur and search engine optimization (SEO) marketing specialist Chris Xu (Xu Yangtian). History 2008–2012: Foundation and early business model In recent years, Shein has found itself in the middle of several controversies including trademark disputes, tax evasion, human rights violations, and health and safety concerns. According to Bloomberg Businessweek and others, Shein's business model has benefitted from the China–United States trade war, particularly in regards to tax advantages. In 2022, Shein generated US$24 billion in revenue, a total almost as large as established retailers Zara and H&M. In 2019, the company moved its headquarters from China to Singapore for international expansion and financial reasons – while keeping its supply chains and warehouses in China. The company has established its supply chain in Guangzhou with a network of more than 3,000 suppliers as of 2022. Beginning in 2012, Shein began to establish its own supply chain system, transforming itself into a fully integrated retailer. The company was initially compared to that of a drop shipping business, as it was not involved in design and manufacturing, instead sourcing products from the wholesale clothing market in Guangzhou.

Known for selling relatively inexpensive apparel, Shein's success has been credited to its popularity among Generation Z consumers. Shein delivers to more than 150 countries and was valued at $100 billion after a funding round in April 2022. Founded in Nanjing, China in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022. Hence, this website acts as a platform to showcase designers’ talent, while also providing new designs for customers on a regular basis.Shein ( / ˈ ʃ iː ɪ n/ SHEE-in styled as SHEIN Chinese: 希音 pinyin: Xīyīn) is a Chinese online fast fashion retailer headquartered in Singapore. All designers have to do is submit their designs, which are then posted to the website which customers can access. This is also beneficial to the customers as they can enjoy fresh and new designs and concepts of talented customers on a regular basis. Stylewe aims to help designers who aren’t business savvy by providing them with a platform to design and showcase their clothes and ideas as easily as possible. And however much talented a designer might be, they won’t become famous unless they have good self-promotion skills. But for a designer to earn renown, just designing clothes isn’t enough they have to make clothes as well as promote their brand. Stylewe is a company with a vision to give customers the best of both worlds – talented and dedicated fashion designers but at affordable prices.įashion designers are such a talented lot and what most of them would ideally like to do is, sit in front of their designing board and unleash their creativity without any hindrance or disturbance. Having a dedicated designer can be great but the only drawback is that it is extremely costly. And especially with women’s clothing, things like style, fashion, popular labels and brands and the work of popular designers are given priority over anything else. Though clothes mean many different things to different people they take a center-stage in our day-to-day life.

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